Anchor Signature Drink Challenge

What is the Anchor™ Signature Drink Challenge?

The Anchor™ Signature Drink Challenge is your opportunity to showcase your creativity and hero what makes your café or bakery unique.
Create a Signature Drink that best represents your establishment - flavour, colour, story, personality - and the New Zealand public will vote for their favourite.
The drink with the most votes will take home the title of Best Anchor™ Signature Drink 2026, along with some great prizes. Could it be yours?

Who can enter the Anchor™ Signature Drink Challenge?

The campaign is open to registered Anchor™ café and bakery customers in New Zealand. If you're not an Anchor™ customer, please contact us here.

Is there an entry fee?

No. Entry is completely free in 2026. All you need is your creativity and a great drink idea.

What are the key dates?

Café registrations: 23 February – 6 April 2026
Make sure you’re ready with:

- Your drink name

- What Anchor product(s) you are using

- A photo of the drink

Public voting: 13 April – 24 May 2026
Your drink must be available on your menu during the voting period so customers can try it before they vote.

Can we submit more than one drink?

Yes, you can.However, each drink should be distinctive and truly reflect your café or bakery. Think of it as your signature - something recognisable, memorable, and “you.”

What promotional materials do we receive?

You’ll receive a full toolkit to help drive customers in-store and encourage votes, including:

- A3 posters for in-store visibility

- Table talkers with QR codes linking to the voting page

- A digital PDF guide with tips on how to maximise your participation

- Social media assets to post online

The competition will also be promoted through Anchor’s social channels to help increase awareness and foot traffic.

Does the Signature Drink need to be brand new?

Not necessarily. You can enter an existing menu favourite or create something entirely new.

How are the winners decided?

Winners are determined 100% by public vote.
Anyone who visits the voting website can vote once per day for their favourite drink.
We encourage all participants to promote the challenge on their social channels and in‑store to help drive engagement.

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Do Signature Drinks need to use specific products?

Yes. Because this is the Anchor™ Signature Drink Challenge, your drink must use at least one Anchor™ product.
This could include:

- Anchor™ Blue Top Milk
- Anchor™ Fresh Cream
- Anchor™ Zero Lacto Milk
- Any suitable Anchor™ dairy ingredient

How you hero Anchor™ is up to you - go subtle or bold!

What are the prizes?

Grand Winner (Most Votes Overall)

- $5,000 store credit on the Anchor Order Portal
- A trophy
- Bragging rights as NZ’s Best Signature Drink 2026

Zero Lacto Pick (Most Votes for a Zero Lacto Drink)

$2,500 store credit on the Anchor Order Portal
A trophy
Bragging rights

If the overall Grand Winner uses Zero Lacto, the Zero Lacto Pick will go to the second‑highest Zero Lacto drink.

How will winners be announced?

Results will be released during the week of 25 May 2026.
Winners will be contacted directly using the information provided at registration.

Can my Signature Drink contain alcohol?

No. To keep the competition accessible and family‑friendly, alcoholic ingredients are not permitted.

What if we need to update our drink details after submitting?

If you need to make changes (image, spelling, products used) contact laura.harrington@fonterra.com.

Where can I find the full Terms & Conditions?

The full Terms & Conditions are available here.

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Get help

A competition celebrating NZ's best signature drinks.

Create

Promote

Be in to win*

Prizes

Enter your Anchor™ Signature Drink.

Frequently Asked Questions.