The Anchor™ Signature Drink Challenge is your opportunity to showcase your creativity and hero what makes your café or bakery unique.
Create a Signature Drink that best represents your establishment - flavour, colour, story, personality - and the New Zealand public will vote for their favourite.
The drink with the most votes will take home the title of Best Anchor™ Signature Drink 2026, along with some great prizes. Could it be yours?

The campaign is open to registered Anchor™ café and bakery customers in New Zealand. If you're not an Anchor™ customer, please contact us here.

No. Entry is completely free in 2026. All you need is your creativity and a great drink idea.

Café registrations: 23 February – 6 April 2026
Make sure you’re ready with:

- Your drink name

- What Anchor product(s) you are using

- A photo of the drink

Public voting: 13 April – 24 May 2026
Your drink must be available on your menu during the voting period so customers can try it before they vote.

Yes, you can.However, each drink should be distinctive and truly reflect your café or bakery. Think of it as your signature - something recognisable, memorable, and “you.”

You’ll receive a full toolkit to help drive customers in-store and encourage votes, including:

- A3 posters for in-store visibility

- Table talkers with QR codes linking to the voting page

- A digital PDF guide with tips on how to maximise your participation

- Social media assets to post online

The competition will also be promoted through Anchor’s social channels to help increase awareness and foot traffic.

Not necessarily. You can enter an existing menu favourite or create something entirely new.

Winners are determined 100% by public vote.
Anyone who visits the voting website can vote once per day for their favourite drink.
We encourage all participants to promote the challenge on their social channels and in‑store to help drive engagement.

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Yes. Because this is the Anchor™ Signature Drink Challenge, your drink must use at least one Anchor™ product.
This could include:

- Anchor™ Blue Top Milk
- Anchor™ Fresh Cream
- Anchor™ Zero Lacto Milk
- Any suitable Anchor™ dairy ingredient

How you hero Anchor™ is up to you - go subtle or bold!

Grand Winner (Most Votes Overall)

- $5,000 store credit on the Anchor Order Portal
- A trophy
- Bragging rights as NZ’s Best Signature Drink 2026

Zero Lacto Pick (Most Votes for a Zero Lacto Drink)

$2,500 store credit on the Anchor Order Portal
A trophy
Bragging rights

If the overall Grand Winner uses Zero Lacto, the Zero Lacto Pick will go to the second‑highest Zero Lacto drink.

The full Terms & Conditions are available here.

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